Outstanding motivational leadership and entrepreneurial drive, combined with acute business insight and creative talent leveraged to produce quality projects across a broad spectrum of platforms.
Proven success and adaptability to contribute to the growth and expansion of an organisation. Possess exceptional communication and interpersonal skills that optimise the efficacy of collaborative relationships and drive an organisation forward in a positive direction towards the attainments of set goals. Proficient across design, business and technology disciplines; balance enthusiasm, a passion for learning and creativity with meticulous attention to detail alongside willingness to incorporate an alternative viewpoint to find a way forward.
Lead Product Designer, Aviva Digital Garage
January 2022 – Current
Lead the creation of design solutions across multiple squads and contributing when needed; to develop innovative ideas and solutions. Managing and providing design feedback to colleagues as part of peer-to-peer reviews to ensure high quality, consistent experiences for customers and strengthening the craft community across Aviva. Working closely with Product Leadership to ensure product, craft, quality, and accessibility standards and requirements are applied across Aviva.
Selected achievements:
Working closely with business leaders and influencing cross-functional teams to transition to a service design model, to enable value-driven prioritisation and deliver high quality end-to-end customer experiences.
Establishing CX Quality Frameworks to drive value between Product, Design & Engineering metrics to business KPI’s and help drive clear prioritisation activity across the business.
Drive vision and product roadmaps, including Minimum Viable Products for featured propositions, while including longer term assessment of future needs and mapping of current initiatives against it with peers in research and product.
Delivering One Aviva Strategy including core Direct Wealth propositions aimed at helping more than a million UK customers with their financial planning needs, as part of wider platforming of the MyAviva B2C App onto future-proofed tech-stack.
Implementing new organisational design, processes and agile ways of working across product teams, to focus on Design Thinking, drive programme efficiencies and unlock long term benefits to the business.
Senior Product Designer, Aviva Digital Garage
March 2018 - December 2021
Part of Aviva’s rapidly growing Digital Campus based in Shoreditch, working across a range of B2C and B2B projects both internally and for external clients. Influencing across the business to establish user-centred design methodologies,as a strategic asset for the business. Involved in a range of high profile initiatives including UK-Wide Customer Experience Strategy, as well as providing valuable inputs to multiple product squads across the digital function.
Selected achievements:
Leading on Future Experience Vision as part of a wider Customer Experience Strategy, including communicating this vision across the company including board level and senior leadership teams
Creation and implementation of Mobile Design System within numerous Global Markets. Supported by robust documentation and scalable framework to ensure a consistent Customer Experience with a focus on re-usability within product teams to enable products to be shipped to market faster.
Focusing heavily on UCD design principles and processes to educate the wider business into the benefits of customer-centric design as well as supporting these efforts with Stakeholder Management Workshops & facilitation of Design Sprints.
Working alongside UX Research teams to prioritise product roadmaps. Supporting work-streams with quantitative and qualitative data including user-testing, A/B testing, success metrics etc.
Confidently working alongside Product Managers, Business Analysts and Engineers to evolve the wider business strategy while maintaining focus on user centred solutions for products.
Working on flagship B2C products including MyAviva and Aviva Drive, successfully implementing key foundations to drive projects forward successfully and use north-star principles to enable long term project planning in a complex business environment.
Constantly pushing the boundaries and ensuring key knowledge is shared effectively across the business through dedicated project knowledge portals to enable increased collaboartion, communication and upstream planning between teams.
Nominated for Emerging Leaders programme, designed to identify and develop future leaders early in their careers and provide executive level development to Aviva’s most promising people.
Freelance UX Designer
September 2018 - April 2018
Working on a range of projects for established brands and digital agencies. Leading on pitch work for TED Baker, developing an employee portal focusing on physical, mental and financial wellbeing - aimed at driving employee engagement and retention. Also involved in working within a cross functional team to develop a large scale design system for a large UK based retailer. Working with a London based start-up that provides an online marketplace for retail space, aiming to create a world where anyone, anywhere can find space for their ideas.
Founder, FORM Agency
August 2014 - August 2018
Brand Commerce Agency, conceptualised and implemented numerous online commerce stores and unique branding strategies working with well known content creators and social media influencers: allowing them to more intimately connect with their fans as well as representing clients at a number of live events.
Compose exceptional promotional content spanning all digital and print platforms, and provide integral support to business growth by building a dynamic network of contractors and third party suppliers. Established and maintained truly high standards of client communication; successfully incorporated a variety of third party technologies across all stores. Composed insightful quarterly sales reports in order to guide future decisions and presented the findings of these reports to clients and major stakeholders.
Selected achievements:
Grew total revenue to over £1.2 million while consistently achieving business growth of 100% year on year through the use of a unique service offering, innovative branding strategies.
Designed, launched and managed numerous eCommerce stores supported by a scalable and robust fulfilment, customer service and reporting network.
Launched a fully customised client dashboard to report sales and stock figures to clients.
Design and construction of patented ‘Pop-Up Shop’ for use at live events.
Utilised online advertising methods in order to increase brand exposure; reaching 800,000 unique website visitors, and grew social media following to over 300,000